At
Jabbi Group, we strongly believe that African countries must diversify into
adding value to their produce for more regional trade and exports if they are to survive economic shocks. As one of
the support bases for the success of the African Continental Free Trade Area (AfCFTA)
we are here to African countries to broaden their exports beyond commodities to
escape poverty. We
have the means to work with governments and policy makers in African countries
to develop regional value chains to accelerate the continent’s productive
transformation and create quality jobs and employment especially for the
growing number of unemployed youths. First, there is a need to reshape Africa’s
participation in global value chains to increase local production and catch up
with the global economic recovery from the COVID-19 pandemic. Second, collectively
we must support the potential of AfCFTA to strengthen regional value chains
that is currently untapped. However, for us to achieve this we must influence
the investment landscape which we will have answers to, with our partners, and
collectively we also need to influence the individual African country’s digital
transformation to be in the driving seat of the African continental drive
for sustainable development